What is Digital Marketing?

Digital Marketing is an umbrella term used to describe marketing done through digital platforms such as Social Media Management (Facebook, Twitter, Instagram, LinkedIn, Pinterest), Search Engine Marketing, Email Marketing, Display Network Advertising, Websites, In-app Marketing, to name a few. The internet has become the world's largest networking platform and is an important tool to use while marketing and connecting with your target audience. Digital Marketing is now an essential part of every organisations marketing strategy, be it a small sized firm or a large corporate, to reach their target audience and connect with them.